The Beeology section is
dedicated to the research of the Seabee history. It is also a guide to
collecting Seabee memorabilia, literature and models.
When
the Seabee was introduced in 1945, Republic Aviation Corporation also
introduced marketing strategies never seen before on the private airplane
market. Marketing strategies and advertising styles from the
automobile industry were used, and you could see Seabee adverts in many
different types of magazines - from Fortune Magazine for businessmen to
Skyways
Magazine for aviation enthusiasts. Marketing was aimed at the 'sportsman', the business man
and the commercial operator.
At the same time you could read articles on
the Seabee in almost every aviation magazine published 1945 - 1947.
Scale model 'pilots' would build Seabee models from plans that were published in aviation magazines. Seabee model kits were offered by
Cleveland, Minicrafters and others.
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